Ground-breaking Research

Your mobile phone is a sensor that you carry with you most everywhere you go. The location and communication data on your phone is in effect an automated diary of your life. Ginger.io uses this sensor data to predict individual behavior changes and identify aggregate trends in your community. Our core product is based on cutting-edge research and science conducted at the MIT Media Lab. A few of these studies follow below:

• Madan A., Cebrian M., Lazer D., and Pentland A., "Social Sensing to Model Epidemiological Behavior Change", Proceedings of ACM Ubicomp 2010, Copenhagen
• Madan A., Farrahi K., Gatica-Perez D., and Pentland A., "Pervasive Sensing to Model Political Opinions in Face-to-Face Networks", Pervasive Computing 2011, pp 214-231
• Madan A., Cebrian M., Moturu S., Farrahi K., and Pentland A., “Sensing the ‘Health State’ of a Community, IEEE Pervasive Computing, Forthcoming
• Madan A., Moturu S., Lazer D., and Pentland A., "Social Sensing: Obesity, Unhealthy Eating and Exercise in Face-to-face Networks", Proceedings of ACM Wireless Health 2010, San Diego

Recent Press

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