The Ginger wordmark is our primary method for identifying and expressing our brand. Look closely: The first "g" is reaching out to make a connection with the "i." That's what we do at Ginger. Our care providers connect with people and give them the support they need. Maybe it’s just us, but don’t you want to give that little “g” a hug?
The Ginger logo should appear in color whenever possible and be placed on a white or neutral colored background.
Clear space, equal to the x-height of the Ginger wordmark, should be maintained around the wordmark.
In instances where the turmeric color Ginger wordmark cannot be replicated, black or white may be substituted.
When placing the logo with a partner logo, they should be separted at least the x-height of the Ginger wordmark, and the two logos should be visually equal in size.
The secondary brand mark is a ginger root in the shape of a heart. It should be only used in limited circumstances and always with the primary brand mark in close proximity.
Not only is our color palette central to our brand identity, it’s also delicious. Turmeric, apricot, blueberry, mint. Throw in a banana, some oat milk, and of course some fresh ginger and you’ve got yourself a pretty nice smoothie.
This color is prominent in our overall brand presence.
Supporting colors add accents and emphasis to all types of brand communicaiton.
For all you fontheads out there, this section is for you. We chose a sophisticated set of typefaces to ensure that our text is easy to read, distinct, and doesn’t distract from the message. See what we mean?