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Color

Not only is our color palette central to our brand identity, it’s also delicious. Turmeric, apricot, blueberry, mint. Throw in a banana, some oat milk, and of course some fresh ginger and you’ve got yourself a pretty nice smoothie.

Turmeric

HEX— DEA531
RGB— 222, 165, 49
CMYK— 0, 36, 85, 12
PMS— 7563

White

HEX— FFFFFF

Primary brand color

This color is prominent in our overall brand presence.

Sand

HEX— F9EFD8

Apricot

HEX—E8C483

Sky

HEX— 5486C0

Aqua

HEX— D0E5F1

Periwinkle

HEX— 98B6D8

Blueberry

HEX— 2C57A6

Mint

HEX— CEE1E0

Pine

HEX— 0B7472

Leaf

HEX— 035752

Rose

HEX— F5D0C2

Coral

HEX— E9927D

Chili

HEX— DC5C27

Secondary brand colors

Supporting colors add accents and emphasis to all types of brand communicaiton.

Typography

For all you fontheads out there, this section is for you. We chose a sophisticated set of typefaces to ensure that our text is easy to read, distinct, and doesn’t distract from the message. See what we mean?

Primary typefaces

Web-only typefaces