The Ginger wordmark is our primary method for identifying and expressing our brand.
The Ginger logo should appear in color whenever possible and be placed on a white or neutral colored background.
Clear space, equal to the x-height of the Ginger wordmark, should be maintained around the wordmark.
In instances where the color Ginger wordmark cannot be replicated, black or white may be substituted.
The app icons should only be used for the app and not as a secondary brand mark.
When placing the logo with a partner logo, they should be separted at least the x-height of the Ginger wordmark, and the two logos should be visually equal in size.
The secondary brand mark is a ginger root in the shape of a heart. It should be only used in limited circumstances and always with the primary brand mark in close proximity.
The Ginger color palette is central to our brand identity. The combination of colors and their proportion of use within our communications helps maintain a strong brand presence.
RGB— 222, 165, 49
CMYK—0, 0, 0, 0
RGB— 222, 165, 49
CMYK—0, 36, 85, 12
These two colors are prominent in our overall brand presence.
Supporting colors add accents and emphasis to all types of brand communicaiton.
While we love all our colors equally, they should be used in different proportions. Some provide support while others, use sparingly, provide a pop of color
A sophisticated set of typefaces helps ensures that our communication is ownable, easy to read, and distinct.
Ginger brand photography is warm and approachable. It highlights individuals and how Ginger is a part of their daily lives and routines.
Our photography is meant to be diverse and inclusive. As we continue to expand this library, we will consciously seek to feature a variery of voices that align with our values.
Illustration allows us to visually represent otherwise abstract concepts. Our style is friendly, approachable and human, just like our brand.
When crafting illustration, we stick to a few principles:
When writing about Ginger, follow the guidelines outlined in the Ginger messaging house.
Ginger is an on-demand mental health company.
A world where mental health is never an obstacle.
We’re reinventing mental health care by coupling data science and virtual delivery to provide immediate, personal support for anyone.
Ginger brings high-quality mental health support within seconds to those in need. Through the Ginger app, members can connect with our team of coaches via text, 24/7, 365 days a year. For those in need of additional support, a therapist or psychiatrist can be added to their care team for video sessions. Over half a million people have access to the Ginger on-demand mental health system through our work with employers, health plans, and other partners.